Product Bites Series 1 Part 1: True needs

🧠 Over the last few weeks, I've taken some time to reflect on the invaluable lessons I've picked up about building and scaling products and businesses. What started as a thoughtful introspection evolved into something that felt pretty useful. So, I've decided to distil this into bite-sized insights to share.

Hope they resonate and spark some fresh perspectives and actionable strategies!

Read on for your 1st Product Bite👇

📚Quote: "Your job is not just to build what customers ask for. It's about deciphering their true needs."

🌟 Examples: Henry Ford: "If I had asked people what they wanted, they would have said faster horses." Steve Jobs "A lot of times, people don't know what they want until you show it to them."

💡Benefit: Ford brought efficient transportation to the masses, Apple reinvented what a phone could be.

Closer to home, drawing from my time at FIBR: our broker customers told us they wanted a dedicated portal to manage loan applications and monitor updates. Technically this was tricky for us and we fundamentally believed we could deliver a better customer experience with a distinct flow. After digging deeper we realised the true need: easier ways to submit customer data, more timely updates and simple application tracking. We re-invented our journey, saved a heap of inbound emails (and ops time) and got more end users thanks to happier broker customers.

Swipe through the carousel below ➡️ for further actionable insights, deeper understanding, and more!